Dua Lipa is bringing Cool with Her Spot at the NBC 2026 Milan Cortina Olympic Winter Games

Dua Lipa, the global sensation, is headlining the new promotion campaign of the Milan Cortina 2026 Winter Olympics. The artist is ready to bring her signature cool to the winter games, which is making everyone immensely excited. The campaign is solely created to boost the excitement for the 2026 global event. It has been seen that the spot premiered at the time of NBC and Peacock’s Macy’s Thanksgiving Day Parade. And that time, they focused on the Team USA Olympians Lindsey Vonn (alpine skiing), Mikaela Shiffrin (alpine skiing),Alysa Liu (figure skating), and Chloe Kim (snowboarding).

A new trailer has been shared recently that features Dua Lipa. It came to see that Dua is strolling through the Milan Galleria Vittorio Emanuele II. She has been seen in a sleek black ensemble and admiring the elegant architecture of the city. Right after that, the trailer transforms into a snowy land, referring to Milan. Milan is one of the stunning and stylish cities. And during winter, it is going to be even cooler and gorgeous. Thus, the whole Winter Olympics will become even exciting for everyone.

In the promo video, Dua Lipa’s hit song ‘Training Season’ has been featured. The energetic celebration has shown the legendary champions of Team USA.  The promo video says ‘Lindsey Vonn – fearless,Alysa Liu – graceful. Mikaela Shiffrin – historic. And Chloe Kim – levitating…They’ll put on quite a show. The Winter Olympics, it’s going to be so cool’.

Joseph Lee, the SVP, Creative Marketing, Sports and Entertainment, has stated ‘As a global music and fashion icon, Dua Lipa perfectly embodies Milan’s spirit — cool, confident, and world-class. This piece captures both Milan’s magic and the power of many of the women athletes who will define the 2026 Winter Olympics’.

There has always been much anticipation for the Winter Olympics. However, as Dua Lipa is headlining this year, the event has become even more exciting for everyone. NBC Sports has also expressed its pleasure with the collaboration with Dua Lipa. They have said that the singer truly embodies the confident and cool spirit of Milan. That is why the promo has done more wonders than everyone expected.

The campaign is creating a huge sensation and making the promotion even more fruitful. It can be said that the campaign is boosting more engagement among the audience. According to the statement of NBC Sports, it can be understood that the Olympics are scheduled to start on the 6^th of February 2026. In addition to that, it will be broadcast live on Peacock and NBC. This particular announcement has now coincided with various other Olympic promotions at the Thanksgiving Day Parade.

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